How to Make Your TikTok Videos More Popular with SEO
TikTok isn’t just for watching videos—it’s also like a big library where you can search for almost anything.
A lot of young people even like searching on TikTok better than Google. And now, TikTok is starting to call itself a search engine, which means it wants people to use it to find things just like they do on Google.
This shift highlights the importance of search engine optimization (SEO) for TikTok, where optimizing content involves specific strategies to enhance visibility and engagement, leveraging the platform's unique algorithm and search functionalities, such as the For You Page (FYP).
1. Finding the Right Words to Use
If you want more people to see your videos, you need to pick the right words that people might type into TikTok when they’re looking for videos like yours. Start by conducting keyword research to find the right words. Think about what your video is about. If your video is about book recommendations, your keyword could be something like “book ideas.”
Next, open TikTok and type your keyword into the search bar. TikTok will show you a bunch of other words or phrases that are related to your keyword. Write these down because these relevant keywords will help more people find your video.
2. Put Those Words in Your Video
Now that you have your list of keywords, make sure to use them when you’re making your video. You can say these words out loud, write them on the screen, or even put them in the video description. TikTok notices these words and will show your video to people who are looking for those kinds of things. Conducting thorough TikTok keyword research helps in identifying effective keywords to use in your video.
3. Get People to Interact with Your Video
TikTok likes videos with high user interactions. The TikTok algorithm evaluates these user interactions to determine video visibility on users' For You Pages (FYP). So, try to make videos that make people want to like, comment, or share. You could ask a question in your video to get more comments or make something really funny or interesting so people want to share it.
4. Keep Making Videos
To get noticed on TikTok, you need to keep making videos regularly. TikTok likes it when you post a lot because it shows that you’re active on the app. Also, pay attention to what’s popular on TikTok and try to make videos that fit with the latest trends or challenges. Regular posting can positively influence TikTok SEO ranking factors, such as user interactions, video information, and device settings, enhancing your visibility and engagement on the platform.
5. Use Hashtags Smartly
SEO TikTok strategies emphasize that using hashtags smartly is a key part of enhancing visibility on the platform. Hashtags help people find your video when they search for specific things. Don’t use too many hashtags, just a few important ones that really say what your video is about.
6. Learn from Popular Accounts
Look at what popular TikTok accounts are doing. Some big brands use TikTok to share previews of their shows or fun facts about their products. You can try doing something similar but make it about your own topics. Additionally, popular accounts often optimize their device and account settings to enhance visibility and personalized recommendations.
In Conclusion: To get more people to watch your TikTok videos, use the right words, keep making videos, and make sure people are talking about them. With some practice and creativity, you’ll start seeing more views in no time!
