What I build, what I learn, and what catches my attention.

I help experts turn ideas into working systems and products.

The people I work with bring years of experience in their field. I handle the technical and operational work behind the scenes, so they can focus on what they do best. That means understanding how the business runs and building something that fits the people who will use it.

01 / SELECTED WORK

A few things I’ve built.

01

Inventory & Ordering System

01 / FAMILY RESTAURANT BUSINESS

A system for the work behind the scenes: counting stock, checking invoices, and preparing orders.

02

Research & Publishing Platform

02 / STATE OF STREAMING

I worked with a streaming-industry publisher to turn his research and editorial process into a platform he could run himself. He brought the industry knowledge and editorial direction. I helped build the tools to research, write, and publish.

03

I built Clover’s website from the design team’s layouts and added a custom publishing system. The team can update pages, articles, images, and brand content themselves.

04

I partnered with outdoor advertising experts and truck operators to build a lead generation system that brought in deals with venture-backed tech startups, pharmaceutical companies, and Super Bowl campaigns.

05

AI Chief of Staff

05 / BLACKWATER

I built an AI chief of staff to help me run my work across businesses and projects. It sorts incoming requests, drafts replies, prepares decisions, and coordinates work with AI agents. I set the direction and approve what moves forward.

See all the work

02 / SELECTED ARTICLES

A few things I’ve written.

Gen-Z Doesn’t Watch the News

What I Learned from 14 Days of Posting Memes

Gatekeepers are a Cheat Code

Read all notes and articles

03 / THE VIDEO SYSTEM

Could I build a system for going viral?

I built an automated content system to turn business research into short videos. I chose the ideas and shaped the stories. The videos generated 25M+ views across TikTok, LinkedIn, Instagram, and YouTube over the course of a year.

TikTok views from the saved March 2026 export.

LETTERS / FROM JOE

A few things on my mind.

A weekly selection of notes and articles.