What I build, what I learn, and what catches my attention.

I help experts turn ideas into working systems and products.

The people I work with bring years of experience in their field. I handle the technical and operational work behind the scenes, so they can focus on what they do best. That means understanding how the business runs and building something that fits the people who will use it.

01 / SELECTED WORK

A few things I’ve built.

01

Inventory & Ordering System

01 / FAMILY RESTAURANT BUSINESS

A system for the work behind the scenes: inventory, ordering, invoices, and food cost, built around the way the restaurant actually runs.

02

Research & Publishing Platform

02 / STATE OF STREAMING

State of Streaming covers the streaming industry. I rebuilt their website and built the tools behind it: a feed that scans the industry news every morning, a workspace where the team writes articles, builds rankings, and manages company profiles, and a public site that publishes it all. The team runs it without me, and can produce batches of articles in hours instead of days.

03

I built Clover’s new website and the publishing system behind it. The design came from a Figma file produced by their team, and I turned it into a working site in under a week. The publishing system lives inside the same site. The team edits any section of any page, writes and schedules articles, manages images and the advertiser logos, and previews everything before pushing live.

04

I partnered with outdoor advertising experts and truck operators to build a lead generation system that brought in deals with venture-backed tech startups, pharmaceutical companies, and Super Bowl campaigns.

05

AI Chief of Staff

05 / BLACKWATER

I built an AI chief of staff to help me run my work across businesses and projects. It sorts incoming requests, drafts replies, prepares decisions, and coordinates work with AI agents. I set the direction and approve what moves forward.

See all the work

02 / SELECTED ARTICLES

A few things I’ve written.

Gatekeepers are a Cheat Code

What I Learned from 14 Days of Posting Memes

3 Stories About Consumer Psychology

Read all notes and articles

03 / THE VIDEO SYSTEM

Could I build a system for going viral?

I built an automated content system to turn business research into short videos. I chose the ideas and shaped the stories. The videos generated 25M+ views across TikTok, LinkedIn, Instagram, and YouTube over the course of a year.

TikTok views from the saved March 2026 export.

THE NEWSLETTER

Manufacturing Momentum.

A weekly selection of notes and articles.